Poland. On 19 – 20 February 2008 Warsaw was the venue of "Branding 2008" congress. During the meeting, which gathered both practitioners and theoreticians of marketing, Wojciech Widuch, Marketing Director for Markets at Zelmer S.A. presented the Zelmer brand. His presentation titled: "Brand strength as a consequence of successful communication activities" met with great interest from the participants, who represented Poland's largest companies. The presentation touched upon, among other things, the positioning of the Zelmer brand and brand value as a consequence of building brand strength.

Zelmer's TV commercials presented were greeted with hearty applause!